Tuesday, 28 September 2010

Eighty years of made up names

Troubled architectural practice Archial is to be bought out by a Canadian firm, Ingenium; and so what could the new firm possibly be called but 'Ingenium Archial', if the AJ website is to be believed.

Whatever happened to the idea that language is a means of communication? Who comes up with these names?

Do you remember Consignia, as the Post Office became briefly, only to back down in the face of universal ridicule? I wonder if Ingenium Archial do.

There is, however, a problem with looking down one's nose at made up names of this kind, which is that the trend appears to have been started by a really great practice: Tecton. Perhaps Ingenium Archial will turn out to be their heirs.

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