Friday, 13 May 2011
Blue is the colour
The Barclays Cycle Superhighway is coming soon to an arterial road near you – the example above is at Millbank near Tate Britain.
That Bob Diamond certainly earns his money. Any advertisement more than about half a square metre in size needs planning permission. Any new development that affects the ‘setting of a listed building’ is pored over endlessly and in minute detail by the planners to decide if it is appropriate. But I doubt whether consent of any kind was needed for this scheme, which covers several square miles of premium London highway, no doubt passing through a few conservation areas on the way, with Barclays' corporate colours. Money well spent for them. It might have been worse if it had all been sponsored by Orange, but what happens when Barclays pull the plug? Let’s hope there is a bond covering the cost of scraping it all off.